Are you looking to add some sparkle to your life? Shopping for jewelry online has become increasingly popular, offering convenience and a wide selection right at your fingertips. In this article, we’ll explore the 10 best USA websites to buy jewelry online in 2025. Whether you’re searching for a special gift or treating yourself, these sites have something for everyone.
1. Brilliant Earth
Brilliant Earth stands out for its commitment to ethical and sustainable practices, especially when it comes to lab-grown diamonds. They offer a wide range of designer engagement rings and fine jewelry collections. The company is known for its high standards in ethics and environmental sustainability.
What makes Brilliant Earth special:
- Certified member of the Responsible Jewelry Council
- Provides blockchain-enabled diamonds
- Rigorous protocols for tracing diamond origins
- Wide selection of lab-grown diamonds and designer jewelry
- Customization options for diamonds and settings
2. James Allen
James Allen is a top choice for those looking for high-quality natural GIA graded diamonds, lab-grown diamonds, and fine jewelry. They are known for their unique HD 360° high-resolution technology, which allows customers to view and inspect diamonds in detail.
Key features of James Allen:
- Large selection of GIA graded diamonds
- Exceptional long-term customer support
- Competitive pricing and price match policy
- True Hearts diamonds collection
- Build-your-own ring option
3. Blue Nile
Blue Nile is one of America’s largest online diamond and fine jewelry companies. They are known for their exquisite designs and craftsmanship, especially their signature Astor Ideal Cut Diamonds.
Why choose Blue Nile:
- Wide range of fine diamond jewelry and gifts
- Signature Astor Ideal Cut Diamonds
- One of the first online fine jewelry retailers
- Recently acquired by Signet Jewelers, enhancing their market position
4. Mejuri
Mejuri has gained popularity among celebrities, influencers, and fashion editors. They specialize in fine jewelry pieces that are perfect for everyday wear. Each piece is created by their in-house design team with a focus on minimalist designs.
Mejuri’s standout features:
- Minimalist, everyday fine jewelry
- Commitment to sustainability (80% recycled gold used)
- Two-year warranty on all pieces
- Affordable luxury
5. BaubleBar
BaubleBar is the go-to place for budget-friendly, fun jewelry pieces. They offer a wide range of necklaces, earrings, bracelets, and rings with a cheerful touch.
What you’ll love about BaubleBar:
- Affordable prices (most pieces under $100)
- Playful and colorful designs
- Fine jewelry line with 14k and 18k gold options
- Personalization available for many designs
6. Gorjana
Gorjana captures the essence of effortless California style in their jewelry. Their pieces are designed to be easily stackable, taking the guesswork out of styling.
Gorjana’s unique offerings:
- Easily stackable pieces
- Pre-curated bundles for easy styling
- Affordable 18k gold-plated pieces
- Fine jewelry line with 14k gold and gemstones
7. Catbird
Catbird is a favorite for those who love minimalist and dainty jewelry. They offer a variety of pieces, including styles from different designers.
Why Catbird stands out:
- Wide selection of minimalist pieces
- Dainty rings, necklaces, and earrings
- Great for gifts
- Offers permanent jewelry services in select locations
8. Local Eclectic
Local Eclectic is the place to shop for unique, artisan-made jewelry. They focus on showcasing female-founded and owned brands, supporting small businesses in the jewelry industry.
What makes Local Eclectic special:
- Curated selection of unique designs
- Support for female artists and small businesses
- Wide range of styles and price points
- Heirloom-quality gold pieces and antique-inspired designs
9. Nordstrom
Nordstrom is not just for clothing and shoes; they also offer an extensive selection of jewelry. With over 200 pages of women’s jewelry on their website, you’re sure to find something that fits your style and budget.
Nordstrom’s jewelry shopping perks:
- Wide price range (from $28 earrings to $28,000 diamond rings)
- Easy-to-use website with helpful filters
- Excellent return policy
- Mix of designer and affordable brands
10. The Last Line
The Last Line is perfect for those who love colorful and unique jewelry pieces. Their extensive collection features rainbow-colored necklaces, huggie hoops, charms, and more.
What sets The Last Line apart:
- Colorful and unique designs
- High-quality materials (14k gold, precious and semi-precious gemstones)
- Durable, long-lasting pieces
- Wide range of styles from classic to trendy
Conclusion
The world of online jewelry shopping offers endless possibilities. Whether you’re looking for a special engagement ring, a trendy necklace, or a timeless pair of earrings, these 10 websites have got you covered. From ethical and sustainable options to budget-friendly finds, there’s something for every style and budget. Remember to take your time, do your research, and choose pieces that truly speak to you.
